If you’re running (or looking to run) a Facebook ad campaign, you shouldn’t miss this article! This article will give you 20 tests to optimize your ads
A successful advertisement is made up of many factors. From article title, article content, image, CTA button (call to action) to advertising target, auction method, …. Split test is a term that describes how advertisers try to test what is a better way.
Title is the most important thing in every article
The first thing every audience will look at before reading your article is the title.
You should try running ads with at least 2 different headlines, testing some (or all) of the following formats:
- Words with feelings
- Use numerals
- Positive and negative headlines
- Short title
- Questions and answers
- Swap title and description
The description is the paragraph under your post’s title (usually in gray). It is an extra persuasion when the title is not enough to attract the reader to click.
3. Images in ads
4. Color highlights
If you don’t have any other beijet ideas to experiment with, it can be as simple as experimenting with different color tones. Just change the color tone, you can change the CTR of the ad
5. CTA button
If you’re new to Facebook ads, (We’re always with you, don’t worry), CTA stands for call to action.
In this case, our CTA button is the clickable blue button at the bottom right of our ad.
Facebook Business Manager recommends the following options, including:
- Contact us
- looking for more information
6. Thumbnail and content video
7. Emojis and no emoticons
To make the icon frown or not frown is the question…
… a modern advertising Hamlet would certainly ask himself.
And should you follow. Emojis have become so popular, they have established themselves as an important part of our language.
And it was widely available.
Emojis catch the eye and trigger an emotional response for your audience…
…but sometimes it can also look very cheap and unflattering.
Split test of with emoji and no emoji
8. Types of advertising
Facebook has more than 10 different types of ads.
That’s a lot of options.
If you choose to use one type just because you know it well and you will never try another, now is the time to split test! You may find a few percent in conversions that you never thought would be good for you
This is especially relevant for people who run a ton of ads at once, and become too lazy to use the same type over and over again.
9. Instant Experience
The latest Facebook advertising update, Instant Experience allows marketers to create a landing page that is hosted natively on Facebook.
This function is only aimed at mobile users, with a commitment to prevent losing customers due to slow page loading.
The best thing about instant experiences (formerly known as canvas ads) is that they are fully trackable and fully customizable.
If you are using one ad type for all devices, then try Split test with Instant Experience and you will see its effect on CTR and conversion rate.
Never heard of Instant Experience? Check out our guide to setting up your first ad with the new feature.
FOMO stands for ‘fear of missing out, and it is a powerful promotional technique that you should definitely adopt in your marketing strategy.
If you already use FOMO in your copy, headline, description, or image ad, try Split-testing it instead of another type.
For example, you might be running a limited time offer that ends on a set deadline, instead of this you could try running the same limited time offer on the first 100 orders.
Changing the angle of your FOMO can make a huge difference. Trust me, I learned this the hard way! Try a few different types and see what happens.
11. Positive and negative
It is an age-old battle, good vs evil, light vs dark, yin vs yang…
…and when it comes to advertising on Facebook, you’ll be amazed at the results.
When it comes to (especially) negative headlines often attract more clicks. For instance, if I run an ad with the headline ‘Do this diet to get the body of your dreams’, it will almost certainly not work as well as ‘You’re gaining weight because you’re not doing it. this!
The focus of the first title is on ‘your dream body’ positive, while the second is on ‘weight gain’.
You should look at the focus of all the elements of your Facebook ad and try to separate testing positives from negatives.
12. With or without people
Using people in your ads can make a huge difference. When you use someone with special features or looks, it can catch all eyes and make your ad stand out in the newsfeed.
If you’re using photos in your ads, check out the difference between ad images with and without people…
Facebook’s Split test idea
Whether you’re just starting your Facebook Ads journey…
…or you’ve been doing it for years, it’s very important to run tests.
We don’t recommend running all 12 Split tests at once (unless you already have a lot of time on your hands) but running one to three tests can give you invaluable results.
Once you have these answers, test the next part of the ad until it’s perfect.
Each industry, product, and brand has its own unique advertising because they all target different audiences. There is no exact guide that will work for everyone.
Must be self-reliant, Split-testing is how you will do it!