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Free guide : how to spy on rival content Ads on Facebook with super powerful tools

The first 3 seconds will convince the user to stay watching the ad and make a purchase. Therefore, focus on Content Ads! SPY and continuous learning will help you not to be excluded from the extremely fierce Facebook Ads game What is the concept of SPY Content Ads competitors on Facebook? What to do on …

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How To Use Facebook’s Dynamic Ads To Drive Local Store Visits

As a retailer, the idea of delivering Facebook ads that showcase your product catalog to potential customers seems like a no-brainer. But national retailers run into issues when their products aren’t available at every location, or they are priced differently depending on the store. This can lead to frustrated customers who see an ad on …

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How to Be Competitive with Facebook Advertising during the Holidays

With more and more advertisers flocking to Facebook during the holidays, the advertising space has become crowded and expensive. Not only will you likely pay more for advertising during the weeks leading up to Christmas, but Facebook is warning advertisers who are running campaigns for Black Friday and Cyber Monday that the approval process may …

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How Multi-Location Businesses Can Be Successful in Facebook’s Updated News Feed

This blog post is part of a 4-part series: Part 1: What Facebook’s 2018 Algorithm Change Means for Your Business Part 2: How Facebook’s News Feed Algorithm Change Impacts Advertisers Post 3: Top 10 Ways to make Facebook’s Algorithm Change Work for You You are reading: How Multi-Location Businesses Can Be Successful in Facebook’s Updated News Feed Also, you …

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Facebook Live : How to Use Live Videos to Increase Organic Reach

With Facebook’s recently announced algorithm changes, it is now more difficult than ever for business pages to achieve organic reach. However, Facebook’s announcement indicated that the News Feed would begin to prioritize Live video over standard, “passive” video, which represents an opportunity to still get your content in front of eyeballs organically. Not sure where to …

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How GDPR Affects Your Facebook Tracking and Advertising

In this blog series, we will cover: •  Blog 1: What is the GDPR?•  Blog 2: What Canadian and US Businesses Need To Know•  Current post: How It Affects Your Facebook Tracking and Advertising•  Blog 4: How It Affects Your Google Tracking and Advertising In our previous blog post, we explained the General Data Protection Regulation (GDPR) laws that are being implemented in …

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Facebook Moves Away From Star Ratings in Favour of Recommendations

Facebook recommendations has replaced ratings as the way users give feedback about local businesses. Instead of giving a star rating on a one-to-five scale, users are now simply asked whether or not they would recommend a business. The social network is hoping this change will push people to write more extensively about their experiences, which …

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Facebook Redesigns Business Pages, Introduces New Templates

With the decline of organic reach for Facebook business pages, the social media giant is making moves to ensure it remains a vital marketing channel for local and small businesses. Amid a flurry of changes (including phasing out 5-star reviews in favour of recommendations, and introducing new authorization for page admins), Facebook announced that they will be automatically upgrading …

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